What You See Is What You Get

Though you might not have thought about it before, graphic design has a long and illustrious history. From the cave art of ancient times, to the letterpress of the industrial revolution, to the homescreen of the smartphone in your pocket graphics have been a ubiquitous part of human civilization for eons. Nowadays, graphics are everywhere, and in fact make up the fabric of contemporary culture. The Coca-Cola logo, for instance, is recognizable across continents, cultures and even language barriers, and is ostensibly the most recognized graphic symbol created in modern times. It's easy to forget it, but have you ever stopped to consider that someone had to make that graphic, and all of the other symbols that surround us; a graphic designer?

Technological advances and the invention of "new" media like web pages and electronic interfaces have made the graphic design industry one of the fastest growing industries in the United States. Colleges and universities throughout the nation have established comprehensive graphic design programs, and expanded existing ones, helping not only to grow the graphic design industry, but also to re-invent the art form for the digital age.

Unlike the clunky and expensive machines of times past, today the tools of the graphic designer are often digital in nature, and easily accessible to professionals and amateur artisans alike. Perhaps this is another contributing factor why the industry booming with a seemingly endless supply of talent, producing increasingly more innovative and memorable designs than ever before. And after all, in our modern economy, businesses can use all the positive attention they can get.

But as far as the digital arts have come, the area of graphic design for printed media remains a very specialized skill practiced by professional artisans studied in a craft much older than the invention of the television. In fact the term graphic design, in professional and academic circles, is still understood to mean design for print, and rightly so. Anyone who has ever tried to print a webpage on their home printer is likely familiar with "the jaggies" - rough, or 'pixelated' lines along the edges of graphics. The reason for this is so simple that unless you've studied digital graphics, you probably never considered it before: images made for the screen are not the same as images made for print.

That is why Graphic Perspective is the best choice for your custom printed apparel and promotional products. With nearly 20 years of experience in graphic design we can take your idea and create a design that you will love; or we can create original art for silkscreened, direct-to-garment printed or embroidered apparel, using state-of-the-art technology and the talent and expertise that you have come to expect from a professional graphic designer. At Graphic Perspective, what you see is what you get.